Tasneem

About Me

Hello! I'm Tasneem, a Product Manager and Business Analyst who uses data, user insight, and strategy to shape products that deliver measurable value.

I combine deep academic training with hands-on experience in product design, process improvement, and stakeholder collaboration to align product outcomes with business goals.

Core Expertise

Product strategy, roadmap development, and prioritization
Business analysis, market research, and user insights
Data storytelling, reporting, and performance measurement
Cross-functional leadership and stakeholder alignment
Agile delivery and product lifecycle management

Education

MBA (Distinction), University of Cape Town — 2021 – 2022
MBA Exchange, Rotterdam School of Management & ESMT Berlin – 2023
Master of Education, Educational Technology, University of Cape Town — 2013 – 2016
B.Com (Honours), Information Systems, University of Cape Town — 2008 – 2012

Credentials

Professional Scrum Product Owner (in progress) — 2026
SQL and BigQuery Foundations — 2026
Business Sustainability Management, CISL — 2023
Google Project Management Certification — 2022

Tools & Platforms

Google Looker Studio

Google BigQuery

Google Colab

Figma

Adobe Creative Suite

Canva

Miro

Asana

ClickUp

Jira

Smartsheet

Microsoft Visio

DaVinci Resolve

Work Experience

Experienced in digital learning design, programme delivery, and product-focused stakeholder collaboration for global education, sustainability and health organisations.

Curriculum and Learning Design Lead

Feb 2026 – Current

Support the design of a five-month executive online learning journey for a US-based climate organisation.
Co-lead client engagement, project management, facilitation, and delivery.
Drive prototype design, user testing, and usability improvements for the custom-built platform.

Learning Design Consultant (Freelance)

Dec 2024 – Current

Deliver global digital learning products with stakeholders, SMEs and vendors.
Translate requirements into structured storyboards for online delivery.
Improve process efficiency and reduce delivery timelines through targeted enhancements.

Programme Manager, Digital Learning

2023 – 2025

Supported proposal development, costing and prototype design for executive education solutions.
Coordinated cross-functional teams and corporate partners to deliver programmes at scale.
Led programme reviews, performance analysis and cost-reduction improvements.

Senior Project Coordinator and Learning Designer

2019 – 2023

Delivered online degree programmes, platform migrations, and a course quality framework.
Managed risk, stakeholder change and delivery for large-scale digital learning projects.
Built templates, workshops and AI adoption resources to support faculty and students.

Learning Designer

2015 – 2018

Developed MOOCs and online courses for global learning platforms like Coursera.
Translated stakeholder requirements into structured learner journeys and multimedia assets.
Managed course mentors, QA and performance monitoring to improve learner outcomes.

User Experience Researcher

2014 – 2015

Delivered user research, usability testing and responsive mobile design improvements.
Presented data-driven insights to stakeholders and guided product QA efforts.
Created wireframes and prototypes to validate digital service designs.

Notable Projects

E-commerce Platform Redesign

Led the redesign of an e-commerce platform, resulting in 25% increase in user engagement and 15% boost in conversion rates.

Tools: Figma, Google Analytics, SQL

View Case Study

Customer Segmentation Analysis

Developed customer segmentation model using clustering algorithms, enabling targeted marketing campaigns that improved ROI by 30%.

Tools: Python, Tableau, Excel

View Analysis

Product Launch Strategy

Managed the launch of a new SaaS product, coordinating cross-functional teams and achieving 50% above target user acquisition in the first quarter.

Tools: Jira, Asana, Power BI

View Strategy

Product Manager & Business Analyst